Scratch That Itch

How we help

From half-formed idea to informed action

Scratch That Itch helps organisations investigate opportunities, test assumptions, define digital projects and work effectively with the people delivering them.

You can bring us an early idea, an unresolved digital problem or a project already moving forward. We can help at one stage or across the whole journey.

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You do not need to arrive with the answer

Often the most useful time to involve Scratch is before everything has been neatly defined.

You might have an idea, a digital problem, an AI opportunity or a project starting to drift.

Scratch gives you experienced, independent thinking while there are still choices to make.

Explore. Test. Plan. Deliver.

The work follows four simple stages. You might need all four, or just one part of the journey.

  1. 01

    Explore

    Understand what is really worth investigating

    We clarify what is driving the conversation, who the problem matters to and what a useful outcome would look like.

    • Clarify the problem or opportunity
    • Understand customers and users
    • Review existing services or processes
    • Identify assumptions and unanswered questions

    OutcomeA clearer definition of the opportunity and what needs investigating next.

  2. 02

    Test

    Replace assumptions with useful evidence

    We work out what needs to be true for the opportunity to succeed and find sensible ways to test it.

    • Market and competitor research
    • Customer or stakeholder conversations
    • Demand testing
    • Commercial thinking
    • Prototypes or practical experiments

    OutcomeA recommendation to proceed, test something smaller, change direction or stop.

  3. 03

    Plan

    Turn the right opportunity into a proper project

    If the evidence supports moving forward, we define the project clearly enough for leadership teams and delivery partners to understand the same thing.

    • Objectives and priorities
    • Scope and user requirements
    • Budget expectations
    • Risks and dependencies
    • Clear written project brief

    OutcomeA project that can be understood, approved, costed and sensibly taken to market.

  4. 04

    Deliver

    Find the right people and keep the project focused

    Scratch does not normally build the final website, platform or software. We help choose the people who should and can stay involved on the client side while they do it.

    • Identify suitable agencies or specialists
    • Assess proposals and approaches
    • Support interviews and pitches
    • Provide client-side guidance
    • Help manage scope and change

    OutcomeThe right delivery team, clearer decisions and independent support through delivery.

Where might Scratch fit?

Different projects enter the process at different points.

Something looks promising, but nobody has properly investigated whether it is worth pursuing.

Explore Idea Validation

Practical ways Scratch can help

Seven ways to start, depending on how far along the thinking already is.

Independent from the people who build it

Scratch works for the client, not the people delivering the project.

We do not take referral fees or commissions from agencies, developers or technology providers.

That means the recommendation can stay focused on what makes sense: proceed, simplify, test something smaller or stop.

Leadership teamScratchDelivery partners

Let’s talk

Not sure where to start?

You do not need to diagnose the project before getting in touch.

Tell us what you are considering and what is unclear. We will help you work out where to start.

Tell us what’s itching

No obligation. No agency pitch. Just a useful first conversation.